Wednesday, September 15, 2010

Shopping-free SEPTEMBER, 15th(eco-sinner!)


Here is an interview from a website that i m following. i know it was a harsh beginning. If you clicked already, you should feel terrified. Otherwise, you should see me. i guarantee you to be terrified after seeing my terrified face!!

If you have not clicked yet, i recommend you to do. Anyways, i m going to write about it a bit. Fred Pearce, writer of the book 'Confessions of an Eco-Sinner' , have made a research about what sources of our products are. While searching for that, he said, he found himself confronted with ethical questions. He questions 'fair trade'. Although he is not against fair trade, he wants more and real trade. However, if we want have fair trade, we should be willing to pay more also. It is understandable. However, people may still think that the cheaper it is, the more environment-friendly it is! It is also understandable.

Because, marketing departments use different ways to attract different segments. Yes, i graduated from the management department. For instance, if you ,as a marketing manager, want to sell your eco-friendly products to people who want/need to save money, you need to tell them how much money they can save by using 'this' instead of 'that'. That is the way they use while promoting A+ washing machines, refrigerators, dishwashers.. Btw, they are right about money saving. However, there is something more important than saving money: saving energy! Energy is one of the most crucial sources which we hardly live without. (i ll write about other people who do not need to save money but care about environment or the ones who become environmentalists because it is the rising trend:) So, it may explain why we think the cheaper as the more eco-friendly.

However, there are some products we pay really less when we think about production process. As i said, i am just a simple management gradute, but it is not hard to think about what ingredients/ products are used and where they come from. Just transportation costs may equal to the price, let alone manufacturing. i am not going to give econ101 lecture which i do not feel efficient enough, but without doing mass production, it is hard to balance costs and profits. How did we come to that point?? Confused!! Yes, to sum up, cheaper is not better for environment.

Namely, money is not everything, it just rules the world :) But other than that, it does not tell all the truth about environment...

To buy or not to buy, that is the question.


PS: As you have already concluded, i did not buy anything today:))